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|Category||:||Books on aviation|
|Author||:||Graham M. Simons|
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This product was added to our database on Saturday 14 March 2020.
Category Books on aviation, Subcategory Airline Companies, ISBN/Box 9781526758781, Publisher/Brand Air World, Author Graham M. Simons, No. Pages 320, Version Hard cover, Language English
Founded in 1961 as Euravia by British businessman Ted Langton and aviation consultant J.E.D. Walker, at a time of considerable turmoil for the independent sector of the British air operators' industry, Britannia Airways went on to become the world's largest holiday airline.
Just as Court Line evolved from Autair, so Britannia Airways evolved from Euravia. Both UK airlines had strong links with the travel industry; Court Line with Clarksons Holidays, and Britannia with the Thomson Group, in particular the 'Sky Tours' brand. Both were innovative in their own ways, and both grabbed the UK travel industry by the scruff of the neck and shook it into the jet age – Court line travelling down the brasher cheap-and-cheerful road, while Britannia took the more staid, upmarket route.
By 1972, Britannia had developed to such a degree that it was the biggest of the British independent charter airlines. It was also a ground-breaking operation - during the late 1960s, it became the first charter airline to offer assigned seating, as well as hot in-flight meals. Prior to the mid-1970s, Britannia, much like other British carter airlines of the era, had concentrated upon low-cost flights to Spain and the use of provincial airports to provide its services. The company's management, however, harboured ambitions to grow beyond this. As a result, for example, Britannia's 767s began regular charter flights between Britain and Australia in 1988, a route to New Zealand being added the following year.
Between 1968 and 1984, Britannia carried nearly forty-two million passengers, while the company's fleet grew to include twenty-nine Boeing 737s and a pair of 767s. Drawing on the author's in-depth research and knowledge, as well as first-hand interviews with individuals such as Ted Langton, the original tour operator who wanted his own airline, and Jed Williams, who created Britannia, this the full story of one of the most important airlines in the history of civil aviation.